Sendcloud Shopify App Review (2025): Simplifying eCommerce Shipping Across Europe
Shipping is one of the most crucial parts of any eCommerce business, especially in the EU market. If you’re tired of juggling multiple carriers, printing labels manually, or sending inconsistent tracking emails — Sendcloud might just be the tool you’re looking for.
In this blog post, we’ll explore Sendcloud’s pricing plans, features, customer feedback, and whether it’s the right shipping app for your Shopify store.
📦 What is Sendcloud?
Sendcloud is a leading shipping automation platform for European eCommerce merchants. It allows you to connect your Shopify store with a range of carriers and automate everything from label printing to returns — all from one central dashboard.
Whether you use pre-negotiated shipping rates or want to integrate your own carrier contracts, Sendcloud provides flexible tools to streamline fulfillment and improve customer experience.
💰 Sendcloud Pricing Plans
| Plan | Price | Extra Cost/Label | Key Features |
|---|---|---|---|
| Free | $0 | Pre-negotiated rates only | 🔹 Access to Sendcloud’s carrier rates 🔹 Add service points to checkout 🔹 Limited tracking emails (2 languages) |
| Lite | $29/month or $299/year (save 14%) |
+ €0.10 per label | 🔹 Use your own carrier contracts 🔹 Schedule pickups 🔹 Full tracking emails 🔹 14-day free trial |
| Growth | $89/month or $899/year (save 16%) |
+ €0.09 per label | 🔹 All Lite features, plus: 🔸 Branded tracking pages 🔸 SMS tracking 🔸 “Pack & Go” picking system 🔸 Email, phone & live chat support |
| Premium | $175/month or $1,789/year (save 15%) |
+ €0.08 per label | 🔹 All Growth features, plus: 🔸 Returns portal 🔸 Unlimited shipping & return rules 🔸 Dedicated Success Manager 🔸 Remove Sendcloud branding 🔸 14-day free trial |
⚠️ Note: Some charges may be billed separately by Sendcloud, not included in your Shopify invoice.
✨ Noteworthy Features
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🚚 Multi-carrier integration with major European shippers (e.g., DPD, DHL, BRT, PostNL)
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🔄 Label generation for both domestic and international orders
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📧 Automated email and SMS notifications (multi-language support)
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📦 Returns management with a self-service portal
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🔍 Branded tracking pages to maintain brand consistency
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🧾 “Pack & Go” system to speed up order preparation
⭐ Real User Reviews
🗣 Beer Republic (Netherlands) – May 7, 2025
“Clear and concise layout. User-friendly and the helpdesk is professional.
Insurance via X-Cover with Sendcloud makes it even easier to act quickly with customers.”
🗣 Dylan Stoel (Netherlands) – January 9, 2025
“Sendcloud is great! It made shipping so much easier for me.
Integration with Shopify works well, although importing draft orders is tricky due to Shopify’s limitations.”
🗣 WatchmakerFix (France) – January 17, 2025
“Everything worked well until we tried activating ‘lettre suivie’.
Support has been unresponsive for weeks — very disappointing.”
🗣 Magnifico Food (Italy) – Over 2 years using the app
“Poor customer support, especially from the Italian team.
App workflow is overly complicated. For BRT shipping, you have to manually request pickup — defeats the purpose.”
🟢 Pros
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✅ One dashboard to manage multiple shipping carriers
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✅ Automated tracking and branded customer communication
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✅ Great for businesses scaling across Europe
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✅ Return portal included in Premium plan
🔴 Cons
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❌ Support can be inconsistent depending on region
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❌ Some carrier features (like BRT pickup) require external steps
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❌ Additional per-label charges on top of subscription fees
🔚 Final Verdict
Sendcloud is a powerful and flexible shipping solution, especially for European Shopify stores looking to save time and automate logistics. Its seamless carrier integrations, customizable tracking, and returns management features make it a go-to platform for many brands.